Our History

Everything you need to know about your fave alternative footwear brand.

 

SWEAR London. Since 1997.

Cult UK footwear from London's underground.

The real one. 

 

We launched this brand to embrace.

To include all.

To acknowledge the expression.

To celebrate together.

For all. The odd ones, misfits.

 

2025

We have revived our '90s archive.

Our legacy.

Soles are from the original molds.

Imperfect perfection. 

Upper designs are back.

 

Unless we state otherwise, every pair is 

Made-to-order. 

Your pair gets made when you order it.